Social media is the new television.
It is no secret that television viewership is decreasing while social media users are skyrocketing. Instead of families gathering around the latest episode of American Idol or Seinfeld, they have their own personal devices and they’re scrolling through Facebook and checking their Instagram stories, it is the reality.
Instead of mourning the loss of TV, how can you use this to stay relevant?
The answer is simple here; post more and post smarter. Just as the ritual of watching your favorite tv show airing at 6 pm was effective, so is social media engagement.
Begin to create a routine of when you post, how often you post and keep the content interesting. Posting smarter simply means focusing on posts that will bring your fans value and/or appreciate.
The more you post, on your story, for example, the more possibility you have of your fans seeing it. Then once they start watching it more, the Instagram algorithm will kick in and it will offer it to them more at the top of their feed. A.K.A. you are building a ritual for them. Don’t lose this momentum.